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The Nike Air Jordan shoes are named after the famous athlete. Production began in 1984 when an endorsement deal was signed with the basketball player. They are generally classified by their models and releases. The Originals, Retros, Retro+ are the most common models.
The Air Jordan 1 shoes were the first to hit the market. Unlike their counterparts at the time which were mostly white, these had a distinct, bold, red and black styling. As a result, they were banned from the NBA, attracting fines running up to four figures whenever they were worn in a game. . The controversy generated fuelled the hype which made the shoes the common household name that they now are.
The familiar jump-man logo that is currently featured on the line-up sport was adopted after the 1986-87 slam dunk competition. The lineup was also revamped at the release of the Air Jordan III. The design featured a basketball shoe with a three-quarter cut. They were also made of high quality materials which were lighter than conventional ones. This non-traditional approach made the footwear skyrocket in popularity.
Until late 1997, the shoes were part of the larger Nike family. This changed when the company unveiled a new marketing plan which saw the lineup break away to become a sub-brand on its own. This was marked by the release of the AJ XIII, AJ Team and AJ trainers. From this point onwards, the footwear dropped the name of its parent company as well as the Swoosh logo.
Some of the most recent releases include the AJ 7 retro. This model features polytutherane-coated leather which is fast-drying. It protects the surface and gives it a longer lifespan while maintaining the new-leather shine. There are perforations throughout the surface to provide breathability.
The brand has grown to become one of the bestselling in basketball footwear. People of all social strata and ages wait eagerly in queues whenever new models are being released. This success can be attributed to the fact that all releases from the Jordan III are exclusively named after the athlete.
The designers also take the hobbies, ideas and life of the famous basketball player into account and incorporate them into the shoes. For instance, the AJ 7 Retro celebrates a second championship ring, an Olympic gold medal and a sixth scoring title. The AJ XIV line was released to celebrate the first retirement of the athlete. Such considerations are held in high esteem by basketball fans. To ensure that they retain their popularity, they are also endorsed by top players in the NBA.
Some models have also been designed after cars belonging to the athlete. An example is the AJ Retro Last Shot 2011 line which was inspired by a sports car that Michael owned. One of the most hyped releases is the AJ XXI (21). Some people wonder whether the lineup will be retired while others claim that in honor of Michael, the last release will be the Jordan XXIII. Irrespective of what happens to the signature lineup, Nike Air Jordan shoes will always be held in high esteem due to their tradition of high quality.
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